Thai, Chinese, Mughlai,
Continental…there has indeed been a cultural invasion into Indian menu in
restaurants and hotels but when it comes to eating at home, Indians still like
to have Idli, dosa, chappathi, vada.
This is what the three post graduate
students of the Indian School of Business, Hyderabad, who won the ‘Become
Indra’s Advisor Contest’ had to tell PepsiCo. The 200-odd teams who
participated in the national contest were given the topic, ‘Transforming breakfast
for Indian consumers’ centered around the company’s Quaker Oats and Tropicana
juice brands.
The winning team of Indradeep Das,
Sunitha Subramaniam and Sameep Mendiratta got the rare opportunity to spend
time with Indra Nooyi, PepsiCo, Chairman in New York and present their creative
views on the Indian breakfast market.
The team told PepsiCo that oats,
cornflakes are alien to Indian diet so is juice for breakfast when tea and
coffee are more preferred. Packaged breakfast for morning should take into account
lack of time for the working class and existing food habits that die hard.
Can the invasion of PepsiCo, Nestle,
Britannia or Coco Cola change the ingrained food habits of Indians? The
cornflakes example shows it isn’t that easy.
Credit:
http://www.commodityonline.com/news/mncs-cant-make-indians-abandon-idli-dosa-or-chapathi-48194-3-48195.html
Image Credit: http://www.flickr.com/photos/85403689@N00/3086651712
No comments:
Post a Comment