Sunday, February 5, 2012

Indian restaurants-on-wheels becoming hip in US.

Food Trucks serving Indian cuisine are becoming hip across the United States. These restaurants on wheels, some of which claim to be serving gourmet and off-beat foods, have become popular in California, New York, Texas, North Carolina, Philadelphia, and Washington DC.

With interesting names-"Curry Up Now", "Naan Stop", "India Jones", "Dosa Truck", "No Tomatoes", "The Desi Food Truck", "Bansuri Indian Food Truck", "Copper Chimney"-they offer eclectic Indian fares of dishes with creative titles, like "Punjabi By Nature Burrito", "Deconstructed Samosa", "Mumbai Madness Dosa", "Roti roll-up", "Calcutta Royal Biryani", "Slumdog Dosa", "Indian Evening Breakfast" (4-9 pm), "Lassi-pop", etc.

Well known Indo-American statesman Rajan Zed, in a statement in Nevada today, said that cuisine of India, which was characterized by sophisticated and subtle use of various spices and herbs, had a remarkable influence on cuisines across the world. Curry originated in India and over 1,200 Indian food products had reportedly been introduced in the US since 2000.

Various items served at these food trucks included buttery kathi-rolls, dal-rice, korma, parantha, saag, dosa, samosa, curry, butter-chicken, biryani, mango-lassi, masala-fries, chicken tikka-masala, roomali roti, shammi-seekh-gola-burra kababs, ginger lassipop, etc.

Some such food trucks are reportedly using social media, including Twitter and Facebook, and other creative marketing tools and attracting long waiting lines of loyal customers. One describes itself as "a travelling culinary carnival"; some have ever changing menu; one aims to serve genuine street foods of Chandni Chowk and Chowpatty; one defines dosa as "sourdough crepe".

Its time for the Indian Street Food to conquer the World…….what say?                 

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