Sunday, January 15, 2012

Is The Music Business Finally Rebounding New Numbers Say Yes.

Every January, Nielsen SoundScan releases an annual report on the music business for the prior year, and every year in recent memory, the numbers have sung the same sad song: overall music sales are down, again, as piracy and other factors chip away at the industry’s sales numbers.

This year, however, there’s a glimmer of hope. For the first time since 2004, overall music sales are up. It’s an incremental improvement–album sales edged up 1.4% to 330.57 million units from 326.15 million in 2010–but it’s an improvement nonetheless, especially compared to the 13% dip in total album sales from 2009-2010.

 This year’s results can be attributed to a variety of influences, including more aggressive marketing efforts and offers, availability and consumer adoption of legitimate digital commerce models, the power of social media, etc.

British soul singer Adele had the best-selling album, moving 5.82 million copies of her hit 21 in the U.S. alone; without her effort, the industry wide album sales numbers for 2011 would have actually been a tad lower than 2010. Adele’s opus sold more than double the amount of the No. 2 album, Michael Buble’s Christmas, which sold 2.45 million copies. Lady Gaga’s Born This Way rounds out the top three at 2.1 million.

According to Billboard, which had an early look at SoundScan’s full report, CDs continued their downward slide last year, with sales falling by 6%; digital album downloads soared 20% to 103.1 million, up from 86.3 million in 2010 (including 1.8 million for Adele’s 21). Total digital song sales ticked up 8.5% to a record 1.27 billion, up from 1.17 billion last year.

Given this year’s improvement,it will be exciting to see what 2012 has in store as we anticipate new music from established artists and speculate about which stars-in-the-making might be making critical and commercial headlines in the next twelve month.

 I guess like most music lovers i'll just plug on those ear plugs and concentrate on great new music thats in store and leave the stats for the reporter..what say :)...


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