Sunday, August 28, 2011

The Art of Food Blogging.

The love of food brims over & conquers the blogosphere .

Searching for a recipe for dinner, or want to know the best restaurant to visit in Namma Bangaluru / Bangkok?    Rather than dusting off a little-used cookbook, or out-of-date travel guide, the community of food bloggers may return exactly what you need with only a few mouse clicks. What's more there's the chance to ask questions with the real possibility of an answer from the author or a fellow reader.

Food blogs are not new on the scene, several have been live for five years or more, but easy-to-use templates and an increasing blog readership have ramped up the number of food blogs.
Even in India food bloggers are a fast growing tribe , with enthusiasts ranging from busy young urban professionals to homebound housewives and tech-savvy retired folk,  from seasoned chefs to bumbling first-timers.

The food blogging phenomenon in India has largely been inspired by nostalgic NRIs who were the first to use the internet to bring together a population craving ghar ka khana. Mahanandi, an NRI food blog started in 2005, enjoys something of a cult status, having inducted many into delighted exchanges about grocery stores in Middle America that stock curry leaf saplings.  Cyberspace now bursts with food blogs written by Indians studying or working in America, like Mane Adige (Home Food in Kannada), and Indian Food Rocks !, which attempt to recreate the aromas of mothers' kitchens back home.

The range of recipes on Indian food blogs is staggering—regional specialities, yoga-bhakti food, even food to combat incontinence or rheumatism. Food blogs are also becoming a platform for food crusaders. Jyotsna Shahane, author of thecookscottage blog, for example, is an indigenous-foods advocate with a mission to popularise less-than-fashionable foods like jaggery and jamun.

So will food blogs ever edge out the dependable cookbook?   Many blog-watchers believe a symbiosis between the publishing industry and blogosphere is imminent, and the future of food writing lies in the ‘blook’ (ie  A printed and bound book, based on a blog).   “Happy Blogging”

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1 comment:

  1. Greeting from Times Internet!

    I hope this mail finds you in the best of your spirits.I take this privilege to announce a Great Food and Fun event-Gourmet Week by Timescity, the leading destination site for exploring restaurants, events, movies and nightlife hangouts in your city. The event is an open invitation to eat and be merry, while immersing oneself in the rich and diverse culinary culture .The much anticipated, week-long event is an excellent opportunity for diners to enjoy the best that the region has to offer at affordable rates. The event takes place in three cities (Delhi,Banglore,Mumbai) and brings together food lovers and food bloggers in celebration of all things scrumptious. TC will tie up with the finest award winning restaurants from each city and offer the participant the best of best (a fixed menu) cuisine from these establishments at an affordable price. The result is a menu of almost 30 restaurants to select from, offering everything from Thai to Chilean to Italian. Better yet, you get to sample the creative cuisine of these fine dining spots with pre-fixed price of Rs.100 as a booking amount and about Rs.1500 after the meal at the establishment.

    The event puts spirit in our community, encouraging people to get out, connect with friends and try new restaurants. Restaurants have the daunting task of providing each patron with a memorable experience that they would like to experience again and again, while the bloggers take their experiences and share them with the world. During this special week as every city celebrates its restaurants, a special homage is due to those bloggers that take the time to share, promote and critique their experiences to make the dining landscape a better place.

    For the last five years, Timescity has continuously organised events that has set the standard and helped to build a tightly-knit community, proving to be a highly valuable platform for information exchange and priceless networking opportunities.I cordially invite you to be part of the upcoming Gourmet Week.Feel free to suggest activities and events you would look forward so that the same can be discussed. Your participation will be highly appreciated.

    Look forward to your early & positive response. Please do share your contact details & location to coordinate further.

    Heena Sharma
    Manager-Corporate Commmunication
    Times Internet
    Times of India Group
    3rd Floor, MPD Tower, Sector 43, DLF Golf Course Road,Gurgaon, Haryana 122002
    Cell:9899865209 Landline:01244182439