Sunday, June 26, 2011

The Art of Food Photography!!!!

In this age of social transparency, chances are that 5 out of 10 profiles that you will stumble upon, on a networking site, will describe the person as a foodie. And more often than not, half of those foodies will claim to be amateur photographers as well.

Such probabilities shouldn’t be too baffling, considering ‘Food’ is something more than just for survival for Indians; while photography is appealing for its freedom to portray the world through a personal perspective.

Once you club the two together, Food photography is born.

Food photography is a still life specialization of commercial photography, aimed at producing attractive photographs of food for use in advertisements, packaging, menus or cookbooks. Professional food photography is a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist and their assistants.

Most recently, the prevailing trend in commercial food photography is to present the food as simple, clean and naturally as possible and with little props, often using effects such as selective focus, tilted plates, and extreme close-ups.

The actual photography takes place in a studio under controlled lighting conditions. The light, background and setting is carefully prepared so as to present the food in an as attractive way as possible without distracting from it. The color and texture of the background is selected so as to effectively complement that of the food and to assist with its lighting.

Watch the Youtube video for a behind the scenes look at a food photographer and his team as they create sumptuous images out of fresh ingredients that seem to jump off the page.


Further reading: Food Photography Blog – This is a place where you can go to learn more about food photography.

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