How to leverage your youtube music channel

YouTube is the most popular video outlet in the world, and as such, the free service is an integral part of any serious artist’s music marketing strategy. Ignore it at your own peril! Among all the categories of videos found on YouTube, music is far and away the most popular, accounting for nearly 31% of all videos played through the website.So how do you begin to leverage its potential into a plus for your career? Here are six key tips to keep in mind as you go about building your YouTube presence.

1. Provide your viewers with information
The people who discover your videos could already be fans, but they could also have absolutely no idea who you are. The proper information needs to be available to users so that they can become more familiar with your act.Providing relevant links, video descriptions, and additional detailed information provides your viewers with easy access to important data such as the location where they can buy your album or download or share your content with their own personal networks.

2. Talk to your viewers, because they care (or might want to)
Engage with your viewers! Social media is a two way street, so if someone sends you a message or comments on your video, do your best to answer their questions, stir up a conversation, or thank them for the time they spent watching your videos.Ultimately, the more closely connected a fan feels to you as an artist, the more likely they are to watch that video again, post it to Facebook, tweet it, or share it in some other way.

3. Keep the content flowing!
The more engaging content you can post on your channel the better. This includes song videos, behind the scenes footage, tour diaries, etc. Give your fans a reason to stay involved in what you’re doing on your YouTube channel. Film a quick video of your band doing vocal warm ups before a gig, or saying hi to a crowd before you go out on stage.

4. Put yourself behind the eyes of a viewer
Be mindful of how fans and YouTubers are seeing your band’s presence on your channel. DIY bands
hurrying to shovel more content onto their channel often overlook the basics. In addition to
ensuring that your video and audio content is worth broadcasting, be sure the titles of your videos make sense and are informative (Band name/song title/ live performance venue/ etc.). Do your Tags make sense for each video? Are viewers able to get more info about this video if they need it?

5. Promote your YouTube content on your other Social Channels
It may sound obvious to interlink your various digital media channels, but some bands forget to do
this. Use your YouTube videos as content for blog and Facebook posts, tweets, and fodder on your
other social channels. It gives you timely content to broadcast, and it drives views and traffic to your YouTube channel. Engage with fans by sending them a new song they’ve never heard before. If you decide to debut a new song on YouTube, decide on a release date and start promoting the release via all the forms of digital media you use. You can also try a video teaser on your other channels by excerpting a scene or two from a new YouTube release.

6. Customize you YouTube channel
Remember to always:
- Add performer info.
- Add links to descriptions where appropriate.
- Upload your three Album images with buy links to your purchase page. This can be used for anything, so be creative! Don’t forget that you can link to your merch.

Set your channel type to “Musician.” By changing this status within your “Settings,” you can add things like band member info and add “Events” for things like shows or new releases.

Making the most of your YouTube channel requires you to spend some time learning what is working for other bands and what works best for your audience. Be sure you speak with and listen to your fans using social media and YouTube, as they will help guide you to build a channel that is engaging and effective.

source:discmakers.com

Musicians and Repetitive Strain Injuries (RSI) — How to Practice Hard and Stay Healthy

Have you ever heard serious musicians likened to competitive athletes? It’s a worthy comparison in many ways. Just like world-class swimmers or football players, dedicated musicians spend years training, honing their technique, and practicing hours a week so when the time comes, their skills are sharp and their focus is tight. And, just like athletes, musicians can get injured doing what they love.

For many musicians, physical problems come in the form of repetitive stress injuries (RSIs). Resulting from improper technique, over-exertion, or just bad luck, RSIs can often start as a stray ache or pain, and if not dealt with correctly, can get worse and become debilitating. If you come to this article already experiencing discomfort while playing your instrument, though, fear not. A great majority of music-related injuries can be treated with proper care.

Here is how you can keep yourself playing music in a healthy way for years to come.These tips are from David S. Weiss MD is a Clinical Associate Professor of Orthopaedic Surgery at New York University School of Medicine.

Pay attention to your body and Take break
The major mistake musicians make is that they don’t listen to their bodies and their arms," says Dr. Weiss. "Even if you’re not feeling pain, if your arms feel tired and heavy, take note, and take a break. It’s the same as walking – if I walk for four hours on cobblestone streets, my calves might not exactly hurt, but they’d likely feel tight and overused. That’s when it’s time to stop and take a rest – before the pain starts."

Take a lesson
Even if you’re a completely self-taught musician, if you start feeling symptoms of overuse, consider investing in a lesson or two with an experienced, trained teacher.

Treat yourself like an athlete
Just like athletes, musicians use their bodies for their livelihood. Musicians should understand that their sound isn’t coming just out of their instruments," says Dr. Weiss. "The sound comes from the neck, shoulders, and arms, and then from the instrument. Often, musicians will divorce themselves from the physical aspect of playing and ignore the fact there’s a body between their creativity and their instruments."

Exercise away from your instrument
Keeping your entire body strong and flexible can go a long way towards ensuring that you’ll be able to play music for decades, says Dr. Weiss. "Cross-training and aerobic exercises are good. Even walking briskly – with good posture, and not slouching – can be great. Using an elliptical machine, swimming, jogging, and biking are good, too. You want to work up a sweat and use your muscles, but not in the fine-tuning way that you use them when you play an instrument."

Know when to see a doctor
"If there’s actual pain that interferes with your playing, seek medical attention," advises Dr.Weiss. Simple advice – but also remember to be diligent, even once you enter the examination room. "Be aware that a lot of physicians don’t know a lot about musicians and may want to tell you to keep playing, but just take anti-inflammatory medicine."

While such treatments can help in the short term, if there’s a greater issue with your technique or lifestyle that’s causing you problems with your instrument, no number of pills will fix what’s wrong. "You have to think about what a doctor’s advice means," he says. "You don’t just want to be covering up the pain. Painkillers can mask symptoms."

source:http://blog.discmakers.com

Why Steam Cooking Is Good For You.

We all know that eating healthy is part of healthy living. But many of us forget that cooking wisely is also part of the equation. Why not start on a fresh note and go back to the basics and rediscover the benefits of steam cooking. Steam cooking is not something new but has been around for centuries. Forget about micro-waves or pressure cookers or electric steamers for steam cooking can be done with just a covered pot placed over a heat source. You don't need any elaborate and expensive utensils and the benefits you get is good for you and for your health.

Here are some reasons why steam cooking is the best:

1. Retains food valuable nutrients, vitamins and minerals
2. Maintains food moisture and freshness
3. Keeps food vibrant colors and natural flavors
4. Softens food fibres, making food tender and easily digestible
5. Discard the need for cooking oil or fat, resulting in light and healthy meals
6. Cooks almost all kinds of food from vegetables to meats to seafood to fruits and pasta
7. Cooks food fast and easy - cooks a complete meal in just under 30 minutes
8. Cooks over a single heat source a load of different layers of food stacked one on top of the other - saves time, energy and money
9. Keeps your kitchen clean - no oil, no smoke, no mess - cleaning up is easy.
10. Keeps everyone happy and healthy with loads of recipes for delicious and nutritious steamed dishes

You can cook almost all kinds of food with steam cooking. From vegetables to meat, to poultry, to seafoods, to fruits and pasta.   

Start Living A Happier and Healthier Lifestyle.  Happy Steaming.

Credit : http://zeng.hubpages.com/hub/10-Reasons-Why-Steam-Cooking-Is-Good-For-You

Top Healthy Indian Foods.

 If you’ve decided to eat healthy but don’t really like eating bland or sweet oats, cornflakes and other such ‘food for weight watchers’ recommended by dieticians, fret not here is a list of Indian food items that are not only a treat to your gustatory senses but healthy as well! 

Idli

First up is the unpretentious Idli from the south. Idlis are a great source of carbohydrates and proteins. The fermentation process increases the bioavailability of proteins and enhances the vitamin B content of the food.  As it is steamed, fat content is low and it is easily digestible. Use of dal and rice in idli is a good combination as the amino acids in them complement each other.

Sattu 

A staple of the North, sattu was  originally made of roasted gram flour but has now evolved to include other nutritious flours like barley, wheat etc. It is prepared in several ways including parathas, laddoos, litti chokhas and more variations. 

Dhokla

The staple Gujarati snack, dhoklas, is made with gram flour and subsequently steamed. The fermentation of the flour enhances its nutritive value. Dhokla has a low glycemic index (it releases glucose at a more sustained rate) which makes it good for diabetics. 

Bajra

Bajra also knowns as pearl millet is very popular in Rajasthan, this humble food has been eaten in India since the pre-historic times. It  is mostly consumed in the form of rotis or khichdis, especially in the winters. 

Daliya 

Dalia is a popular breakfast cereal in North India and is made with whole wheat grits or broken wheat. It can be made either as a sweet dalia kheer or as savoury dalia. Being a complex carbohydrate, the rate at which it gets digested it slow thus releasing glucose on a slow and sustained rate. This makes it an ideal food for diabetics, people wanting to lose weight or those who have high cholesterol levels.

 Sprouts

Though not a traditional Indian favourite, the health benefits of sprouts are immense. Sprouts have gone through a germination process during which all its nutrients are broken down into their simplest forms making them ‘predigested’ and easily absorbable by the body.  Sprouts are a rich source of vitamins, proteins, minerals and fibre.

Content Courtesy - www.tarladalal.com  

Credit: http://health.india.com/fitness/top-healthy-indian-foods/

Have you heard about an “Idli Diet” ?

The Idli diet has been introduced after knowing its health benefits and its major contribution in aiding weight loss. As most of us know Idlis are a staple South-Indian dish that is made for breakfast and also enjoyed as a snack in the evenings. In North India, idlis are a healthy and filling snack idea. If you love to eat idli, then you would like to know how it aids weight loss.

Idlis and Weight loss:

• This south-Indian breakfast dish is effective in weight loss. Many people have lost weight after eating idlis for a month.
• Idli diet doesn't mean having idlis 3 times a day. You can include this in your breakfast and as an evening snack.
• Idlis help in weight loss as they are steamed. Steamed food doesn't have fat and calories that can increase your weight. Idlis should be cooked in healthy method to enjoy its weight loss benefits.
• Idlis are made with urad dal and rice. Thus, this south-Indian dish is easy to digest and healthy. They digest and flush out easily.
• Idlis if made only with rice batter can be little heavy on the stomach. Moreover, just having urad dal and rice may not compensate for the other nutritional supplements that are required on a regular basis. Add some green vegetables and Indian spices to make idlis tasty and more nutritious.
• If you steam idli and have it with citrus juice (like grape, orange or lemon juice), you can burn fats and also prevent carbs of rice from depositing in the body.

This is how an Idli diet helps in Weight loss and also benefits your Health.

Credit:  http://www.boldsky.com/health/wellness/2012/idli-health-benefits-weight-loss-031012.html

Paralympics 2012: Meet the British Paraorchestra

 The Paralympics have, above all, shown the rest of us that there should no longer be any no-go areas for  those with disabilities, so it was entirely fitting that the climax of closing ceremony saw a newly-formed orchestra of 17 disabled musicians playing out the games as the flag was lowered over east London. So fitting, indeed, that it is hard to credit how hard conductor Charles Hazlewood had to fight to make sure it happened. But he did. “I was jumping up and down, shouting, knocking on doors, like crazy, but once
people started to listen to the idea, they got it immediately”.

Our first goal,” he continues,is to use the global platform of this event to create respect for disabled
musicians,to put a good idea out there to a world audience. I want every major city around the world to
look on and ask why it doesn’t have something similar. And then after that, through education, information and technology, I want to see every big orchestra in the world including performers with disabilities.”

The British Paraorchestra, then, is the first step on a journey that Hazlewood already has mapped out.
“I am not interested in creating a ghetto for disabled performers, but using this opportunity to lift
them up, enable them to take their rightful place.” And that is side-by-side with non-disabled musicians,
on equal terms.

The current almost complete absence of people with disabilities from orchestral ranks only really began
 to rankle with Hazlewood when he had a daughter, Eliza, who has cerebral palsy and uses a wheelchair. It is not that he feels she is a precocious prodigy being held back from a dazzling career as a musician. “She’s only six,” he protests, “so I’m not making any extravagant claims”, though he does then add with a fatherly pride that Eliza “has a strong connection with music”.

Why can't musicians with disabilities compete at the highest levels, as we have seen sportsmen and women do? “Nobody with any intelligence,” he continues, “would now argue that there aren’t sportsmen and women with disabilities who can compete at the highest level. So why not musicians? Clearly they exist, but where are the platforms for them?

Link to the performance
http://www.youtube.com/watch?v=Pu9CvbGJmss

Street corner to Corner office :How Jay-z built a $ 450 million empire

Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle.

You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day.

Jay-Z grew up splitting his time between peddling cocaine and rapping in his native Brooklyn. But by the time hip hop had grown into a popular musical genre -- and a powerful economic force -- he had solidified his position as one of its pioneers.

Early on, Jay-Z displayed an acumen for business. In 1994, unable to find a company to produce his debut records, Jay-Z, Damon Dash and a silent partner founded their own label, Roc-A-Fella Records. And when a distributor agreed to take on the album, he negotiated a deal to retain ownership of the master recordings.

In the late 1990s, he discovered that sales of Iceberg apparel rose after he began including references to them in his songs. But when he went to Iceberg and asked for an endorsement deal, the company demurred. Instead, he started his own apparel company, Rocawear. In 2006, Rocawwear was sold to a brand licensing company for $204 million.

There's been much more: a line of sneakers for Reebok, the 40/40 nightclub chain, an ad for Hewlett-Packard, and an interest in the hot New York City gastro pub, The Spotted Pig.
Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial
empire.